I am a Social Media, Writing, and Creative Marketing Enthusiast.

With a passion for travel, hospitality, the outdoors, and sustainability, I employ strategic communications and creative marketing to drive growth.

My track record includes amplifying social media engagement, securing impactful press coverage, and shaping authentic brand narratives to empower clients to achieve their goals.

Social Media

Project Summary: As the Social Media and Design Coordinator for the Dumke Center for Civic Engagement, I spearheaded content creation and strategy to raise awareness of events, boost donations, and recruit volunteers.

Impact: This resulted in a 15% increase in Instagram engagement and a 12% increase in followers. Additionally, there was a 22% increase in event attendance and an 8% increase in donations across 3 monthly food drives.

Public Relations

Project Summary: GO PR spearheaded the comprehensive planning of the World Sleep Month initiative at The Walker Hotels, managing concept development, partner collaborations, media engagement, and creative asset guidance.

Impact: This campaign achieved an outstanding reach of 62.6 million media impressions. Coverage spanned reputable publications like Time Out, Curbed, Hospitality Design, and Celeb Magazine, with notable mentions in The New York Times, InsideHook, and prominent social media platforms such as Thrillist's Instagram and Curbed's Twitter, accumulating a substantial social media impact of 1,860,700 impressions.

Logo Design

Project Overview: I played a pivotal role in shaping the visual identity and branding for Palomino Farms, an emerging CBD startup. This encompassed crafting mood boards, curating color palettes, exploring font options, and skillfully developing primary and secondary logos and packaging using Adobe InDesign. The resulting brand authentically reflected the owner's vision and the inspiration drawn from their experiences working at a barn.

Impact: Following the successful logo launch on social media, Palomino Farms experienced an impressive 12% increase in Instagram followers within a mere 2 weeks, paving the way for them to secure a presence in local markets and kick off the sale of their products.

Photography

Project Overview: During my tenure as the Social Media and Marketing Coordinator at Camp Henry for two consecutive summers, I undertook the responsibility of creating end-to-end content. This included photographing a minimum of 30 high-quality images daily using a DSLR camera and posting them on Instagram and Facebook. Additionally, in 2020, I ensured that all content adhered to Covid-19 guidelines.

Impact: The successful execution of the social media strategy resulted in a substantial boost in Instagram engagement by 19% and Facebook engagement by 22%. Additionally, the high-quality images that I photographed during this period continue to be utilized in marketing materials.

Based in Brooklyn, NY

Email

gracefrench18@gmail.com